How I Turned an Observation at Dollarama into a 6-Year Growth Story
It was 2018 when Dollarama’s stock price tumbled from $55 to $35. The reason? The company missed its sales revenue expectations, triggering a dramatic investor reaction and a steep plunge in its stock price. Wall Street can be ruthless when expectations aren’t met, but to me, this was a golden opportunity. I decided to take the plunge and invested about 10% of my portfolio—a substantial risk for someone who considers themselves a risk-conscious investor. What gave me the confidence to make such a bold move? Let me take you back to where this story began. My First Encounter with Dollarama (2009) The year was 2009. I was a student working a summer job in Regina, living on campus and managing every dollar carefully. One day, I went shopping for essentials—spatulas, dishes, forks, spoons, etc.—at Walmart. As I left the store, I noticed a Dollarama next door. Out of curiosity, I stepped inside and immediately regretted my earlier purchases. The same items I had just bought were available at...